The advertising caveman is back, and as much as I hate the caveman trope when used wrong this was rather entertaining. Our sneaky caveman does all sorts of tricks to jump the queue. He sets another mans hair on fire, he calls in dino-birds to eat some of his fellow men, he finally pretends to be pregnant to cut in line. Sneaky bugger.
I did laugh when the sender was revealed. Queue-jumpers are the worst, but anything that allows me to avoid a queue is good. This innovative app and service is available in all of Monoprix’s stores in France.
ROSAPARK :
Co-founders Gilles Fichteberg, Jean-François Sacco, Jean-Patrick Chiquiar
Creative Directors : Gilles Fichteberg, Jean-François Sacco
Art Director : Cerise Leclerc
Copywriter : Louise Mussot
Managing Director, Strategic Planning Director: Sacha Lacroix
Associate Director : Quentin Labat
Account Director : Lucile Wissocq
Account Manager : Justine Ducher
Producer: Thomas Laurent
Strategic Planner : Sarah Herbain
Director: Antoine Bardou Jacquet - Partizan
Production : Partizan
Producer: Khalid Tahhar - Partizan
Production Director : Isabelle Labeylie - Partizan
1st Assistant Director : Olivier Coulhon - Partizan
DOP : Marc Gomez Del Moral - Partizan
Chief Decorator : Alexandre Vivet - Partizan
Styliste: Elise Bouquet - Partizan
Make-up : Annabelle Petit – Partizan
Head of digital strategies_: Jeanne Neuschwander
Social media managers : Calliste Garrabos & Charlotte Giraud
PR : Mélanie Colleou
Executive Production: Production Family (Kiev)
Image Post-Production : Mikros
Post-producer: Sébastien Gros, Jonathan Trebois - Mikros
Editor : Sophie Reine - Mikros
Sound Production : Schmooze
Sound Producers: Matthieu Sibony, Grégoire Galian – Schmooze
Sound Engineer: Sylvain Rety - Schmooze
MONOPRIX
Monoprix Marketing and Innovation Director: Florence Chaffiotte
Monoprix Brand Image Director : Nicolas Gobert
Monoprix Social Media Manager: Stéphanie Jallet
BLUE 449
CEO : Pascal Crifo
Deputy General Manager: Marion Haan
Senior Business Manager : Florence Mary
Head of Brand Activation: Fouad Hachani
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