Naked Mannequin Mazda spot gets cleared

The Register reports that even though there were 404 complaints about Mazda's commercial showing a female mannequin that becomes sexually aroused by a driving experience, it has rejected them all.

The ad showed a man loading female mannequins wearing lingerie into the back of a Mazda car. As the Advertising Standards Agency describes it: "The camera focused on the smooth breasts of one of the mannequins."

Viewers of the TV and cinema ad saw the man driving around a city, inter-cut with shots of the same mannequin's face and its hand hitching up its negligee to expose the top of its stockings. Its eyes glazed over. The man parked outside a lingerie store and lifted the mannequin out of the car. Its chest was at his eye level. Its nipples were now erect. The driver gave the mannequin a bemused look. There was a shot of the mannequin's face and the sound of a woman's giggle. A voiceover said: "The all new Mazda 5. Surprisingly stimulating".