It is impossible to make a spot for dogs without showing close up faces of dogs. Otherwise you might not know it's for dogs. It is also impossible to make a pharmaceutical ad without twenty to thirty seconds of precautionary warnings. Otherwise, you might not know it's a pharmaceutical ad. This spot has both, so all is right in the world.
Client NexGard Chewables
Advertising Agency: Saatchi & Saatchi Wellness, New York, USA
Agency website: http://saatchiwellness.com
Chief Creative Officer: Kathy Delaney
Creative Director: Carol Fiorino
Associate Creative Director, Copywriter: Scott Carlton
Art Director: Joe Mueller
Art Director: Jacqueline Sendgikoski
Producer: Liz Tagatac
Director of Production: Steve Pytko
Director: David Ramser
Production Company: The Artists Company
Additional credits: Teri Fitzpatrick, Account Director; Laura Gowdy, Account Executive
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