The One Club Presents The Alchemists

The Alchemists takes a look at 5 influential advertising gurus of our time: Lee Clow, George Lois, Phyllis K. Robinson, Hal Riney, and Dan Wieden.

Directed by Doug Pray, the film is described as "a surprisingly personal exploration of some of the most influential advertising giants of the last century, and the communication they created which rocked our culture. Inspired by the social movements of their time and driven by the need to communicate some greater truth, these artists and writers despised mediocrity and the status quo of the advertising industry and brought a revolutionary spirit to their work."

Go watch the trailer here.