Get your glow sticks out. Because Pop Secret wanted to celebrate EDC, America's most famous electronic dance music festival, the only way they knew how: By throwing a rave for popcorn, in a microwave. Hence, the name MicroRave. They did some serious engineering to make this happen, too, not the least of which was adding a disco ball, strobe lights and glow sticks.
The only thing that would have been cooler is if they had an actual life-sized installation of the MicroRave at EDC where kids could dance in it among the raver kernels. Maybe next year...
Client: Pop Secret
Miguel Leal – Senior Vice President, Category Business Team Leader (Pop Secret, Kettle Brand)
Burke Raine – VP, Senior Director of Marketing
Sabeena Ladha – Associate Brand Manager
Agency: Deutsch LA
Group Creative Director: Gavin Lester
Creative Director: Cliff Leicht
Creative Director: David DeRoma
Copywriter – Ben Majoy
Art Director – Donny Brunner
Editor – Jason Roberts
Post Production/Executive Producer – Ted Markovic
Production Specialist - Austin Bauer
Music – Ben Majoy
Director of Digital Production: Pam Scheideler
Executive Digital Producer: Nathan Pitzel
Integrated Producer: Vanessa Scanlan
Associate Integrated Producer: Emily Simpson
Social Media Manager – Michael Nixon
Group Account Director – John McGonigle
Account Director – Simon Hall
Account Supervisor – Lisa Wong
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