Publicis & Hal Riney team up with Umlaut for WellPoint campaign

In a new campaign for client WellPoint, the company behind Anthem Blue Cross and Blue Shield reminds you why it is important to have health insurance. The spots were created by ad agency Publicis & Hal Riney and edited by Jean Kawahara of Umlaut.

"Spongeball," "Father & Son Day" and "Married & Single," follow similar themes, injecting comical dialogue and scenes to otherwise practical advice and hints at the necessity of having a good, affordable healthcare plan.

For Editor Jean Kawahara, the campaign marked an ongoing relationship with ad agency Publicis & Hal Riney and Executive Creative Director Jon Soto. Kawahara worked closely with Soto and Copywriter Mark Sweeney on putting together the final cuts.

"I took one day to review and assemble the footage before the agency came in," explains Kawahara. "Both Jon [Soto] and Mark [Sweeney] knew exactly what they wanted so the cuts came together pretty quickly. Also, because Jon is the Creative Director, we were able to make our decisions right then and there. It really was a smooth and easy process."