PUMA x Noah: Winning Streak (2023) :60 (USA)

It's been a while since we've seen streakers in advertising.

This past weekend, Chandelier Creative launched an irreverent new spot for Noah x PUMA. Directed by O Positive’s Brian Billow, the new “Dare to unbare” campaign showcases the retro chic Noah x PUMA apparel line against the backdrop of a tennis match disrupted by a “streaker.” The spot – “Winning Streak” - takes its cue from the power of everyday rebellion.

Unclothed is the new status quo, as PUMA and Noah unveil the first part of their multi-seasonal collaboration. Inspired by the earliest intersections of sport and style in the 1970s, this first drop is built around the PUMA Star, a silhouette that Noah is proud to bring back for the first time.

“It was awesome working with a creative team who embraced being disruptive,” said Brian Billow. “Turning the streaker trope on its head was a blast. Also shooting with a hundred naked people wasn’t too bad.”

Chandelier Creative’s Chief Creative Officer Michael Scanlon said, “Brian's work beautifully challenges the way we see the world, and with this film we wanted to be a bit poetic yet irreverent. Definitely with the intention to make people think and smile.”

“We would like people to smile and remember that clothing and footwear choices should be fun”, said Noah co-founder, Brendon Babenzien.

“Noah are true masters of the craft when it comes to reinterpreting classics. Working with the team to reimagine pieces from PUMA’s sporting archive has been a rare opportunity to create something fresh, a real creative synergy between the two brands – the same can be said for the campaign”, said Alexandra Weiland, Senior Head of Marketing, PUMA Sportstyle.

Agency: Chandelier Creative

CCO: Michael Scanlon

Creative Direction: Eva Jane Hogan

Director of Strategy: Spencer Gervasoni

Art Director: Silas Helm

Copywriter: Emily Bernstein

Production: Katie Knab Oslen

MD: Eileen Eastburn

Account Team: Justin Signore, Elizabeth Trousdale, Chris Stewart

Prod Co.: O Positive
Director: Brian Billow
Executive Producers: Ralph Laucella, Marc Grill
Producer: Eric Liney
DP: Kenji Katori

Prod. Services: The Lift, Mexico City

EP (MX): Pablo Chozas

Producer (MX): Jose Aguirre

Production Designer: Jorge Vujosevic

Wardrobe Stylist: Paola Alfaro, Estelle Bailey Babenzien

Editorial Company: MackCut

Editor: Ryan Steele