About six months ago, Quark unveiled their new logo designed by SicolaMartin, a division of Young & Rubicam Brands. Almost immediately the design community and others posted on how similar it was to the Scottish Arts Coucil logo, among others.
Glen Turpin, the company's director of corporate communications, says that
"Quark listened to the feedback we received from the design community in relation to our re-branding initiative in September and decided to create a new logo that is both an evolution of our visual identity and a strong representation of the new Quark... Changing the mark to avoid any perception of similarity enables us to further define our unique identity."
Turpin goes on to say that they developed the new logo internally, along with help from outside consultants.
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