In Germany past years fad of using English, or Denglisch (Deutsche English of course) slogans and headlines in their advertising campaign has finally reversed. derStandard believes that they've reached the apex of a trend, and there are many more noticeable campaigns in Germany now that are using German instead of gibberish. Even McDonalds has returned to the Muttersprache, and will be running all their German advertisements in German the 21st February.
This trend seems rampant in many other Euro countries where Danglish, Dutchlish and Swenglish have previously been far too common in ads, now the countries native tongue(s) are regaining their cool, and in Sweden there is even a small trend of using basic school French in ads. ;)
Hat tip to the Werbeblogger
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