RPA uses Odd Couple for Honda Civic Hybrid Spot

As the subject of environmentalism continues to be at the forefront of discussions at dinner tables and during political debates, the new Honda Civic Hybrid spot created by RPA, titled “Trashed,” adds humor to the topic by bringing attention to the choices each consumer makes—to clean up, get fed up or carelessly contribute to the problem. At the same time, the spot aims to strengthens Honda’s stance as an environmentally conscious automotive leader.

Well-known theme music from The Odd Couple symbolically adds to the spot by augmenting the “clean versus messy” storyline. Voice-over from Kevin Spacey closes: “The incredibly clean and fuel-efficient Civic Hybrid from Honda. Reverse your thinking.”

Spots began airing Sept. 21 on ESPN and will air on CBS NFL on Sept. 23. On cable, spots will air on E!, Comedy Central, MTV, VH1, TNT, USA and others. Network spots will air on The Bachelor, Big Shots, Desperate Housewives, Heroes, House, My Name Is Earl, The Office, Prison Break and Private Practice. Print ads begin in October in a variety of magazines, including Blender, Elle, ESPN the Magazine, Maxim, Rolling Stone and Us Weekly.

In addition, Civic creative will be featured at f.y.e. retail stores nationwide, beginning in October. Consumers will be exposed to Civic creative at listening stations prior to previewing a CD or DVD.