Seth Godin shares his Fonk for Thoughts...

BlogFonk: If you'd be given the chance to do something over again, what would that be?

Godin: I wouldn't have gone skiing on January 2, 1976, when I wrecked both my shoulders. But there's not just one. I also would have made sure that the email campaign we did for AOL and American Express in 1997 wouldn't have been accidentally swapped with one for Arrid Xtra Dry deodorant.

Did I mention the one about wearing a white suit to school?

Full interview here.

BlogFonk: What is your book "Unleashing the Ideavirus" all about?
Godin: Ideas that spread, win. This is counter-intuitive to some (especially those in the record business) but it's true. I took my own advice and posted this as a free ebook and it's been downloaded and passed along more than 2,000,000 times. Do a Google search on ideavirus and you'll see.

BlogFonk: Is there difference in mentality of creative professionals in the countries you've worked?
Godin: We're all a little bit mental! I think the real issue is the limits we place on ourselves. In Europe, especially, I've encountered people who are sure that the client/the government/the audience won't let them do something. It's almost as bad in the US.

BlogFonk: What are the latest important developments you've noticed in advertising?
Godin: It doesn't work so well, it's getting more gimmicky than ever and most practitioners aren't particularly optimistic about the future of mass media interruption as a way to build a business.

BlogFonk: Which work for a client are you most proud of?
Godin: I don't have any clients. But when I get an email from someone who tells me how one of my ideas changed her business, or even better, her life, I'm thrilled.

BlogFonk: If you'd be given the chance to do something over again, what would that be?
Godin: I wouldn't have gone skiing on January 2, 1976, when I wrecked both my shoulders. But there's not just one. I also would have made sure that the email campaign we did for AOL and American Express in 1997 wouldn't have been accidentally swapped with one for Arrid Xtra Dry deodorant.

Did I mention the one about wearing a white suit to school?