THE BRIEF: Editor Tina Mintus of Version2 dissects this jagged opening for VH1’s new reality show The Rock Life. Surf’s up as we meet the cast/band of this make it or break it, rise to the top series. In the open, we see the sights and hear the sounds of Malibu as we are introduced to the rock band Whitestarr, led by singer/songwriter Cisco Adler. The opening song is the band’s own, updating their classic rock sound as they strive to reach super stardom.
Client: VH1
Title: The Rock Life - Open
Air Date: August 2007
Design Director: Jim Fitzgerald
Producer: Shannon Horan
Design/Animation: Kee Koo
Animation: Jonathan Cooper
Line Producer: Colleen Miller
Photography: Noah David Smith
Editorial: Version2
Editor: Tina Mintus
Assistant Editor: Eddie Maldonado
Head of Production: Frank Devlin
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
