From Skype to Google, Tamiflu to Jon Stewart, one thing all of 2005’s short-listed brands share is impact. The question is who has the most?
Voting for brandchannel’s Readers’ Choice Awards occurs from November 1 to December 31 each year. During this time, one can vote online at brandchannel.com or directly here.
Brandchannel's annual Readers’ Choice Award survey is a chance to recognize the brands that had the largest impacts, not just the largest profits.
No questionnaire is involved. Readers simply choose up to five brands per region that had the most impact on them in 2005; impact can be positive (Apple) or negative (FEMA, anyone?). A shortlist of brands for each region is provided but readers are given the choice to write in a vote if they do not see their brand on the list. Results will be posted in February 2006.
2000 people from 75 countries voted in the 2004 Readers’ Choice Award survey. Apple was the winner of the Readers’ Choice Award in 2001 and 2004, and Google won in 2002 and 2003. Other brands that had the most impact in our lives in 2004 include IKEA, Starbucks and Al Jazeera.
Voting is open to anyone with an Internet connection. Rankings are compiled purely on the basis of readers’ choices.
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