Earlier we pointed out VW's Force of Good website for the Beetle by Arnold Worldwide. Apparently there's a print campaign to go with it. A bit strangely it uses a trading card type strategy (sort of like Miller did a while back). The info on the backs of these cards include: Home, Job, Ride, Bud Vase, Special Powers and Good Deeds. Read on to check it out.
Client: Volkswagen
Coywriter: Kerry Lynch
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
