Here are some fun ads for VW in South Africa that are very matter-of-fact in their advice. "The car that takes you places," reminds me a lot of Toyota's "Let's go places." I guess because it's more or less the same tagline. Stillt hese are quite witty and are in some ways a modern take on the classic Bernbach VW ads. The women headline is my favorite. Sort of takes the piss out of all the mid-life crisis cars out there.
Client: VW South Africa
Agency: Ogilvy Cape Town, South Africa
Agency website: http://www.ogilvy.co.za/
Creative Director: Chris Gotz, Tseliso Rangaka, Prabashan Panther, Jaques Massardo
Art Director: Ross Nieuwenhuizen, Martine Hazell
Copywriter: Taryn Scher, Neil White
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