VW hopes to erase memories of last years fake Polo ad

VW is hoping their new Polo slogan and campaign will help to wash away the memories of Lee and Dan's suicide bomber viral.

DDB London's ads launch a new model of the car and a new slogan - "Polo - built to protect." The TV advert, filmed in Rio, shows a city filled with guardian angels, protecting their humans. The campaign, created by Feargal Balance and Dylan Harrison and directed by Frederic Planchon, also includes print.