The Advertising Show on "Brands & Branding" with Rita Clifton from Interbrand

Hear Rita Clifton, chairman of Interbrand UK Limited and author of “Brands & Branding,” discuss effective brand monitoring and measurement, and how brands are the central organizing principle. Rita Clifton is the chairman at Interbrand UK Limited, the world’s leading brand consultancy. Some of her clients have included Marks & Spencer, NM Rothschild, Deloitte Consulting, and P&O. Rita has also appeared on a wide variety of television programs on marketing and communication issues, as well as speaking at conferences around the world. Her writing has included Interbrand’s publication “The Future of Brands”, the APG’S “How to Plan Advertising”, and most recently, The Economist book “Brands and Branding” which describes how the brand should guide every decision and action an organization makes.
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