Best-Selling Author & Net Marketing Guru on The Advertising Show

Hear Chuck Martin, best-selling author of the upcoming book “Coffee at Luna’s: A Business Fable”, explain the three myths of American business and how technology is changing the workplace. “Coffee at Luna’s” is a fable, but based on Chuck’s research over the past 2 years on the keys to success and happiness in business with more than 25 senior executives and managers offering input and validation. Some of his other published works include, “Managing for the Short Term”, “Digital Estate”, “Net Future” and “Max-e-Marketing in the Net Future.” As well as being a highly regarded online publisher and marketer, Chuck is chairman and CEO of Net Future Institute. Martin began his career as a newspaper journalist and served as editor-in-chief of four national magazines. He was the editor of Corporate Technology at Time Inc. and briefly wrote for Time’s Economy and Business section. He was also the associate publisher of InformationWeek Magazine, and has hosted or co-hosted technology shows on FNN and CNBC.
You can tune in Saturday 8-10 p.m. CET (2-4 p.m. EST) to theadvertisingshow.com for the live webcast. Or check out the commercial free archives.