Hear Grant O’Neal, senior vice president of brand strategy and enterprise advertising at Bank of America, share brand strategy techniques and how to capitalize the most on sponsorship and event marketing such as Bank of America's involvement with Major League Baseball and the U.S. Olympic Team. O'Neal helped launch the NationsBank brand in 1992, which became Bank of America in 1999 and then merged with Fleet-Boston in 2004, creating the nation's largest retail banking franchise. Grant O'Neal's work at Bank of America has encompassed retail environments/POS, general market and multicultural advertising, media management and brand management.
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