Jessica Simpson is smart. The drinking beer with vitamins kind of smart.

Last night when I was reading the news about Jessica Simpson becoming the new spokesperson for "smarter beer" - Stampede Beer - I had a feeling it would be quite the opposite. I can't even find what minerals and vitamins make up the + in this 'smart' beer on that site.
Dallas News:

She's the face of the brand now," said Lawrence Schwartz, Stampede's president and chief executive, who says sales have more than doubled in the past year.
Stampede's marketing is focused on its vitamin content, which it describes as "functional additives."
"As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people," Ms. Simpson said in a statement. "Yes, I work out and take care of myself, but I also like a cold beer once in a while.".

On the left, exhibit A. See the smart in the ad?
See it? Look carefully.
Isn't she just the picture of smart? The droopy eyes, the mouth breathing, the horrendously photoshopped cleavage-line, the props such as Italian restaurant table-cloth skirt and bales of hay like she never left the farm. You have to click on the image here to see the larger version, trust me. So yes, there's the smart - all of teh intarwebs will now either be gawking at or mocking this ad. Well played Stampede beer, well played.