In which Gatorade congratulates itself for being a product that does what it its supposed to do.

I wonder which came first, the concept for the spot, or the song?

Agency: TBWA\Chiat\Day

Client: Gatorade

Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Associate Creative Director: Renato Fernandez
Associate Creative Director: Guto Araki
Associate Creative Director: Gustavo Sarkis

Executive Producer: Sarah Patterson
Producer: Katie Lambrecht
Music Supervisor: Michael Gross
Assistant Producer: Garrison Askew
Executive Project Manager: Karen Thomas

Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Global Account Director: Caroline Britt
Management Supervisor: Magdalena Huber
Global Management Supervisor: Chris Crockett
Account Supervisor: Kyle Webster
Global Account Supervisor: Catherine Fishback
Account Executive: Robyn Baker
Sports Marketing: Lexi Vonderlieth
Sports Marketing: Brynn Cameron

Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan

Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: KK Davis
Talent Payment Manager: Vanessa Aniles
Traffic Manager: Jerry Neill

Production Company: MJZ
Director: Matthijs Van Heijningen
President: David Zander
Executive Producer: Scott Howard
Head of Production: Janet Nowosad
Producer: Betsy Oliver

Editorial: Union Editorial
Executive Producer: Megan Dahlman / Michael Raimondi
Senior Producer: Lynn Luckoff
Editor: Jono Griffith
Assistant Editor: Lola Popovac / Josh Kirchmer

Visual Effects: The Mill
FVX Deputy Head of Production: Enca Kaul
VFX Producer: Will Lemmon
VFX Production Coordinator: Ben Sposato
VFX Lead Artist: Bill Higgins
Colorist: Adam Scott

Stock Research: Susan Nickerson
Executive Producer: Susan Nickerson
Producer: Chris Lutz

Sound Design: Barking Owl

Sound Mix: Eleven Sound
Mixer: Jeff Payne
Producer: Caroline O’Sullivan

Music Licensing House: MEGA (Marketing Entertainment Group of America)
Chairman and CEO: Danny Socolof
Director: Madeline Adami

“Lightning Bolt” Music & Lyrics
Artist & Songwriter: Jake Bugg


Comments (2)

  • Dabitch's picture

    Is everyone on this a creative director, ACD or ECD? Seriously, an all brass spot, how weird is that? What do the regular copywriters and Art Directors at Chiat do, build decks all day?

    Mar 11, 2013
  • MrMacDude's picture
    MrMacDude (not verified)

    You have no idea how right you are.

    Mar 17, 2013

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.