The Kool-aid man is back and he puts his pants on one leg at a time just like everyone else. Except he puts them in his head.

“This is one of those fun projects we love to work on: Bring Kool-Aid Man back, better than ever,” said Saatchi & Saatchi NY Chief Creative Officer Con Williamson. “When we set out to do that, when we really dug in, we discovered that there’s a lot to love in the evolution of this iconic character. We wanted people to get to know him a bit more. Kool-Aid and Kool-Aid Man are undeniably fun and positively bold. We wanted that happiness to shine through in his personality and attitude.”

Agency: Saatchi & Saatchi
Agency Location: NYC
Chief Creative Officer: Con Williamson
Creative Director: Justin Ebert
Creative Director: Alex Lea
Art Director: Alex Lea, Craig Duffney
Copywriter: Justin Ebert, Allon Tartaka
Executive Producer: Sheldon J.Levy

Production Company: Anonymous Content
Production Company Location: LA
Director: Brian Billow, NY
Director of Photography: Eigil Byrld
Executive Producer: Eric Stern
Line Producer: Bettina Schneider

Commercials: 
Country: 
Freeform tags: 

Comments (12)

  • kidsleepy's picture
    kidsleepy

    I miss the voice. the OOOH YEAAAAAAAAAHHHHH voice.

    Apr 17, 2013
  • Dabitch's picture
    Dabitch

    You just wanted to say OOOOOOOOOOH YEEAAAAAAAAHHHH

    Apr 17, 2013
  • AntDude's picture
    AntDude (not verified)

    Oh yeah!!!!!!!!!!!!

    Apr 17, 2013
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    The look on those kids faces. Priceless! Think the taller kid should have said something prior to the smaller kid saying pretty sweet. Like "Oh Yeah!" or "AWESOME!"

    Apr 17, 2013
  • Dabitch's picture
    Dabitch

    You OOOOOOOH YEAAAAAAH weirdos. Kids can't say OOOOOH YEAAAH.

    Apr 17, 2013
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Im a weirdo but ur username is dabitch?

    Apr 18, 2013
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Kids are lame? Those kids are perfect! What have you accomplished you jealous pathetic troll!

    Apr 18, 2013
  • Dabitch's picture
    Dabitch

    @AnonymousCoward-most recent whoah that escalated quickly. You OK? Need your meds?

    @AnonymousCoward-prior Sorry to disappoint, but Kidsleepy seems the be the reigning OOOOOH YEAAAAAH weirdo here.

    Also, Dabitch is a surname, while being a weirdo is just fun :P

    Apr 18, 2013
  • kidsleepy's picture
    kidsleepy

    I'm not a jealous pathetic troll, i write for this site. constantly. moreover, i didn't say the kool-aid kids are lame. I said kids are lame in general. and guess what? i was joking. get a life.

    Apr 18, 2013

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.