IBEW Local 103 billboard in Boston today taunts with one word: COWARDS

Adland: 

The IBEW Local 103 headquarters, which is right off the well trafficked I-93, has an electronic billboard where they usually display messages of news or political nature, depending on what they're up to. Today it had one word.

COWARDS.

Don't mess with Boston, people. Just don't.

Comments (3)

  • Bob Kastigar's picture
    Bob Kastigar (not verified)

    Great use of the sign! Keeping it simple. One word says it all.

    Bob Kastigar
    IBEW Local 1220, Chicago

    Apr 17, 2013
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    They are not cowards. It's risky; it takes balls to plant a bomb like that. It's actually much more cowardly to drop bombs from airplanes and drones, like the US does--killing countless more innocent people that Americans don't care about.

    Apr 18, 2013
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Most Americans would in fact be to afraid to plant bombs or engage in resistance against a strong invader, just like most french ppl didn't resist when the Germans invaded France during ww2

    Apr 18, 2013

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.