.drinks -alco, soft, natural & not (ads)

Dr Pepper - Mikaela Mayer - Model Boxer / 1 - (2013) :60 (USA)

Mikaela Mayer has a pretty face, so pretty in fact that people paid her to photograph it. Now she enters the ring regularly to have it rearranged, as she's turned boxing-pro.

Yep, she's one of a kind and therefore fits perfecty in the celeb-free Dr Pepper campaign /1 where drinkers are "Always One of a Kind".

Diet Dr Pepper - 1 / Roller derby queen Jen Mayfield - (2013) :30 (USA)

Always remember that you are unique, just like everyone else. The roller derby queen Jen Mayfield juggles five kids with skating, why it is as if she likes pain. She's one of a kind. And so are you. ("I'm not"). A decent step away from celebvertising.

Redd's - Angel or Demon? - (2012) :60 (Russia)

trust's picture
Posted by trust on 13. December 2012 - 23:33

Fresh off their recently formed alliance with Harbor Picture Company, The Artery VFX has created a stunning – and very sexual – spot for Russian brand Redd’s alcoholic drink in collaboration with Copperwind Productions Director Zach Gold. The Artery, led by recent AICP winner and VFX Supervisor Vico Sharabani and Partner/EP Yfat Neev, offered tremendous creative input throughout the development and production process, as well as handled the full range of the visual effects and also the edit.

Carlton 'Hello Beer' - Peg Beard, Toast jacket, Snorkel - print, Australia

HELLO BEER. Yes, that's the way you talk after you've had a few and the idea of making a toast jacket, a paper-towel sea and snorkel set, or a peg-beard seems like a brilliant proposition. Don't mind if I do, said these men, our beer drinking quirky heroes.

Sodastream "The SodaStream Effect" (2012) :30 (U.S.A.)

kidsleepy's picture
Posted by kidsleepy on 5. December 2012 - 17:31

Alex Bogusky, former CPB'er (though of course the B is still on the name plate) has a new gig headin' up a shop called Common. They're a kind of do-gooder agency, or as it says on their website "Do shit that matters."

This spot for SodaStream from Alex Bogusky and Common was banned in the U.K! Oooh controversy!!!! But that's okay because it'll air on the Super Bowl, competing with Coke and Pepsi! Huzzah! Power to the People!

The U.K. spot was banned by Clearcast, an organization that pre-approves ads in the U.K., because supposedly it depicts a world in which SodaStream is "Denigrating the beverage market."

Breville: How do you Brew? :30 (U.S.A.)

Digital Forward agency Struck and Blitzmedia make this spot for Breville's Youbrew coffeemaker. Apparently it's the very first coffee maker than can brew fresh ground beans into a single serving cup carafe or mug, based in your own personal flavor and strength profile.

On a side note, Kidsleepy worked eons ago in a coffeehouse (not Starbucks) and I can only assume they have a spectrum of different beans, or they are 'cheating' based on how long they brew and the desired grind. Because the spectrum is determined by how long the beans are roasted. So unless they include all bean types, this is dubious.

Jägermeister - It runs deep - (2012) print

"Give it a shot". Really? This is the headline you come up with for a booze that is only served in shot-form? Jägermeister seems to be a difficult client, all over the map in what they approve. My guess is that the brief contained the words "Increase trial consumption".

Breaking nationally on Monday 26th November, ‘It Runs Deep’ celebrates the deep and meaningful bonds experienced between true friends and brought together through Jägermeister. The ethos also links directly back to the product and its depth – the legend of St. Hubertus, the brands heritage, the alchemy of the secret ingredients, its ice cold serve and its multi layered and complex taste that all runs deep.

Tuborg - Frozen - (2012) :30 Lithuania

ArtisansPR's picture
Posted by ArtisansPR on 14. November 2012 - 0:46

Fredrik Callinggard shot this "frozen moment" spot for Tuborg in Lithuania.

There is some digital trickery here, but the vast majority of the scene was captured in-camera by Callinggard (who was assisted by director Gaute Hesthagen). It was shot over four days in Vilnius, Lithuania with a cast of several hundred extras and a huge set. The finished piece is composed from dozens of shots captured with a motion control rig mounted to a gantry crane. The crane had a 15-foot arm and rested on track that allowed it to shoot the scene from all angles, including overhead.

Zierholz Premium Brewery -Search in Customs / Baby / Terrorists - print

Bad things happen when you travel.
Brewed fresh in Canberra

Because bad things happen when you travel, everything from a cavity search to baby screaming to terrorist kidnapping you, you should buy local beer. Of course. That whole "it's better for mother earth to buy local" strategy is for pussies. Who travel. No wait, I meant.. uh.. Forget just hand me another beer willya?

Victoria Bitter Ad - Hands - For A Hard Earned Thirst (2012) :30 (Australia)

dabitch's picture
Posted by dabitch on 5. November 2012 - 4:43

These hands have worked hard. Hard for their beer.

See also Sweat and Shirt.

Victoria Bitter Ad - Shirt - For A Hard Earned Thirst- (2012) :30 (Australia)

That shirt. The shirt that works as hard as you do.

Victoria Bitter Ad - Sweat - For A Hard Earned Thirst (2012) :30 (Australia)

Sweat. On your brow, on your back, on your upper lip - you've earned this beer now.

Pepsi - "Showdown” Drew Brees & One Direction - (2012) :30 (USA)

A showdown between New Orleans Saints quarterback Drew Brees and Harry Styles from One Direction over the last can of Pepsi. To end the dispute, Harry Styles offers Drew Brees a place in the band in exchange for the Pepsi. Oh dear me, what a bad idea.

Wiser's Spiced "Singers" - (2012) :30 (Canada)

dabitch's picture
Posted by dabitch on 9. October 2012 - 18:27

wood carver and Chess, it's a little bit of yeah baby with a dash of [insert porn noise here].

Wiser's Spiced "Wood Carver" - (2012) :30 (Canada)

dabitch's picture
Posted by dabitch on 9. October 2012 - 18:23

Like the spot Chess for Wiser's, this advert is a little bit of subtle and a dash of whoah.

Heineken - The Express / Mistaken for Bond - (2012)

This spot features Daniel Craig and Bérénice Marlohe from the upcoming new James Bond film "Skyfall". Agent 007 bumps into a young man who is then mistaken for James Bond. While being chased through the train he runs into various characters and situations before catching up with beautiful Bond girl Severine, who has a case that cane be opened - help her crack it on Facebook.

The song in the video is called 'A Man Like That', by Gin Wigmore. iTunes link.

Southern Comfort - Patio / Whatever's Comfortable - (2012) :30 (USA)

dabitch's picture
Posted by dabitch on 7. October 2012 - 2:16

He's back. Yes the man who invented the beach strut in an earlier commercial now appears in a shorter ad. He may be breaking the "no shirt" rule, but he does have shoes, so here he is on the patio, hanging. Flag flying high. Whatever's comfortable.

Wiser's Spiced "Chess" - (2012) :30 (Canada)

dabitch's picture
Posted by dabitch on 6. October 2012 - 18:18

john st.'s latest spots for Wiser's Whisky have a little bit of oompf and a dash of ta-dah.

Heineken - The real master of intuition - UEFA Champions, Milan (2012) 3:00 Italy

dabitch's picture
Posted by dabitch on 5. October 2012 - 22:23

Heineken decided to prank an entire pub during the UEFA Champions League final match, and did so in a famous sports bar in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They didn't know that Heineken had hidden cameras everywhere, and delayed the match by two minutes so that people in the audience could upstage the legends by calling shots before they're even made.

I'm sure it was quite funny if one was at that pub, but a three minute case study doesn't quite capture it. Every person in the pub, now a Heineken drinker to boot, are sure to tell their mates about this though.

Bundaberg Rum - Original Rum - Original History - (2012) :30 (USA)

dabitch's picture
Posted by dabitch on 5. October 2012 - 2:59

Two vastly different origin stories are told in Mike Maguire’s new spot for Bundaberg Rum. While both tales agree Bundaberg was born from a molasses surplus, the actual turn of events markedly improves over countless retellings. Instead of a bedraggled quintet of old-timers conceding to rum production in a dilapidated barn, history is rewritten to include refined gentlemen, emphatic declarations, hot air balloons and streets full of jubilant revelers. Oh, and snakeskin suits. Because snakeskin suits are a symbol of my individuality, and my belief... in personal freedom. Ah, sorry, 90s flashback.

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