Did you know if you squint your eyes you can see the Danish flag in the Coke logo?
It's true. And since the U.N. has recently rated Denmark the happiest place on Earth, and since they like to wave flags at the airport to welcome people, McCann decided hey, why not make a Coke poster with a bunch of Danish flags attached, and place it right at the airport.
Opel ADAM has features and comes in many colors. Many colors. Wait, let me repeat that, many colors. 60.000 exterior and 80.000 interior combinations. Yep. So how do you announce this to a dark wintery Denmark? What Unclegrey did was get an Opel Adam (bright white) and parked it on the high-street, then with the help of KubKub's crazy VJ Thomas Romlöv and Kay&Ndustry DJ Ole Brodersen they made the car change colors like a rock-star all night as stunned bar-hoppers and shoppers passed by. Looks pretty neat, doesn't it?
To ensure that the mesmerized onlookers knew what they were seeing, flyers were given out to interested parties at both ends of the street. It announced the new car and directed people to design their own on the Opel Website.
Crash and Compute featuring Emil de Waal Spejderrobot New Normal - music video (2013) 3:37 (denmark)
There's a concept to this music video, one that involves regurgitating stock photography ideas and re-doing it. So no, it's not The Danish Banks version of The New Normal. Logging into stock photo Getty Images and searching for "crash" and "computing" Copenhagen ad agency SELIGEMIG found images of broken glass, cars leaping off cliffs, retro-computing, future computing and even a man that looks like Mr Spicy Meatballs tearing up his stereotypical italian dinner.
In order to prove that a winter holiday in the sun instead of a holiday staying in dark old Denmark would make you more productive, they built solar charging dummies. They kept them outside in similar situations, only one stayed home while the other traveled to a sunny warm locale. Then they brought them back and measured their charge with predictable but fun results.
Lesbians kissing. A legless man sprinting on hi-tech prostheses, likely nod to Oscar Pictorius. A lookalike to Licia Ronzulli and her baby girl Vittoria in European Parliament plenary sessions. Factory workers, thousands of them, dressed in pink. A rock thrown at the police. An iceberg melting. A closeup of an occupy protestor with money taped on his mouth. Wind power. A family watching all of this on TV. And none of them decided to throw a rock at it for airing the most hypocritical ad of 2012. Amazing.
"Dine hud glemmer aldrig" Your skin will never forget - campaign about skin cancer wins Aurora prize
Congratulations to "Kræftens Bekæmpelse og Trygfonden" (the fight against cancer fund) and Halbye Kaag JWT, with creatives Rasmus Petersen & Lasse Hinke heading up this project. The Aurora jury found the black wrinkly skin attention grabbing enough, this set just won the "this years best print ad" Aurora award of 2012. The jury agreed, the target group of 15-20 years old who needed to change their habits and stay away from the tanning beds would notice this campaign. It's visually quite striking, and the line "Your skin will never forget" stuck to everyones head. Well done guys.
Flash mob is spotted on the Metro in Copenhagen. It's not just any old flash mob though, it's professionals from Sjællands Symfoniorkester that are playing Griegs Peer Gynt as the driver-less train travels from underground toward the outside light.
VW peppers Denmark with a mission statement TVC explaining the principle, while showing off the car and directing people to their website. "The Polo Principle" is about bringing advanced tech to the masses, in a Polo you can find features that are spotted in high-end cars. Democratize innovations.
Like the fun theory, "the principle" lets people join in.
Imagine a store where you don't pay with money, but instead with good deeds. Go on. Close your eyes. It's full of chocolate isn't it?
Yep the recent Anton Berg pop-up store, a.k.a the generous store, where you can not pay with money. Chocolate so good money can't buy it, anyone?
Ariel in Denmark have created a fun little game where you can aim, stain and win whatever item of designer clothing you managed to hit with the ArielDanmark facebook game. So now when when the boss gets cranky at you for spending all your office hours on facebook, you can just tell him you're shopping.
On May 2nd 2011 conductor is Jesper Nordin and the Copenhagen Phil (Sjællands Symfoniorkester) did a flash mob at Copenhagen Central Station playing Ravel's Bolero to the unsuspecting but enthused public.
Bugs hitch a ride on a Seat. (Danish only)
You might think we've done all the variants of hidden camera filming and flash mobbing combinations by now. And you'd be wrong, because here comes another one! In this stunt, Mukhtar the bus driver has a priceless reaction to the sudden celebration of his birthday by everyone on the bus he's driving. But wait, there's more, as what looks like a typical demonstration that is blocking the street, turns out to be in on it. I think I see Mukhtar crying at the end. Aaaw.
The film received one million views in just one week, which is rather impressive considering Denmark only has a population of 5,500,510 people (and twice as many yummy bacon pigs).
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