Client: SJB Bagel Makers of Boston Finagle a Bagel Laura Trust & Alan Litchman
Brand: Finagle a Bagel
Spot Title: Schmears
Agency: Mason Street Creative
Executive Creative Director: Mike Goldberg
Creative Director: Mike Goldberg, Kenny Lee
Art Director: Mike Goldberg
Copywriter: Kenny Lee, Mike Goldberg
Agency Producer: Mike Goldberg
Production Co: Mason Street Creative
Executive Producer: Mike Goldberg
Director: Mike Goldberg
DP: Peter Gordon
Editorial Company: Ape Science
Editor: Steve Covello
Music Company: Fluid
Composer: Ryan Lott
Sound Mix Company: Bishopsonics
Sound Mixer: Carl Bishop
Principal Performers: Ross Degraw, Allan Enlow, Mike Chiavaroli, Charles Murray, Luke Sholl
Mike has played a leadership role in digital and traditional advertising for more than twenty years as a vice president/creative director for global ad agencies to an owner of a creative boutique.
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