ADRIAN TAKES LEXUS ISF INTO A WHOLE NEW DIMENSION
Faced with the complex Theory of Special Relativity and how best to put that across in Draft FCB’s script for the new Lexus ISF, Adrian De Sa Garces has managed to create a thought-provoking and beautiful ad that has the viewer wanting to take another look.
Based on the premise that the 311kw V8 Lexus is so fast that it is capable of slowing down time, De Sa Garces has managed to covey the speed and magnificence of the this beast of a vehicle in a way that is quite ethereal. This is a spot that is both visual and visceral.
Agency Name: Draft FCB - JHB
EC Director: Grant Jacobsen
Copy Writer: Erin Brooks
Art Director:Leon Moodley
Head of Broadcast: Rachel Andreotti
Agency Producer: Wakhile Sithole
Client Exec: Struan de Belleylay-Bourquin
Production Company: Velocity Films
www.velocityfilms.com
Director: Adrian De Sa Garces
Producer: Karen Kloppers
DOP:Peter Tischhauser
Offline edit Post Production: Left Post Productions
Editor: Saki Bergh
Producer: Jacqui Pearson
On-line post production:
Online: Condor Cape & Blade
Special Effects:Condor Cape
Music: Audiomilitia
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