Lexus NX is a sexy new car. A luxury crossover in turbo and hybrid models. If you're into SUV's and remote entry, wireless chargers, roominess, and the color white, you'll be impressed. Otherwise, the spot features a hipster demographic, a dark warehouse, lots of car features (because God forbid, we don't include the kitchen sink) and voice over copy that is as lifeless and unsexy as the SUV it wants so desperately to prove is anything but. Starting each sentence with "Who cares," doesn't help. But the ending: "Once you go beyond utility, there’s no going back?"
Nice looking car. So much painful ad.
Client: Lexus
Agency: Team One
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