In Bodyguard, the latest MasterCard spot out of McCann Erickson NY, Mr. T looks as tough as ever (albeit a little older), standing, arms crossed, beside a woman as she goes to the dry cleaners, the beauty salon, and the grocery store. The A-Team tough guy dares any punks to step to his charge, standing in as a symbol for MasterCard's great consumer protections. Cool as this spot is, Absolute added an extra touch with Flame and combustion work, executing sign and license plate removal from street and indoor scenes, creating titles, and aligning a split screen to make it look good.
Client: MasterCard
Spot Title: Bodyguard
Air Date: June 2010
Agency: McCann Erickson, NY
CCO: Joyce King Thomas
Group CD: Vann Graves
Copywriter: Kate Lummus
Producer: Jonathan Shipman
Prod Co: Bob Industries, Santa Monica
Director: Harry Cocciolo
DP: Stefan Czapsky
EP(s): TK Knowles, John O'Grady, Chuck Ryant
Editorial Co: Final Cut NY
Editor: Stephane Dumonceau
Post/Effects Co: Absolute Post
Lead VFX Artist(s): James "Krispy" Cornwell, Aniello Zampella
VFX Artist: Krissy Nordella
EP: Sally Heath
Producer: Nirad "Bugs" Russell
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