Los Angeles and Amsterdam ad and design firm 72andSunny has just broken the first of four promos for the Japanese phenomenon "Ninja Warrior" on G4 TV. "Ninja Warrior" (called Sasuke in Japan), is an action game show in which contestants have to perform near-impossible physical challenges on an insanely designed obstacle course.
"Rock Paper Scissors" started airing this week and star two real-life Shaolin monks, who battle to the death--or at least until someone loses a limb--playing the childhood game. The spot is directed by Tim Godsall of Biscuit Filmworks. The other three spots will air April 30th.
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