Blimey, I'e just realized we got the same email with this "save the pig" word-of-mouse thing :)
AHAHAHAH I'm laughing my "bolloks" off. Very well-written, very amusing ... very TRUE!!
It has that kind-of "Blair Witch Project" amauterish raw image, isn't it? Realism at its best!!
:) sorry but a brand provenance is very important ehehe especially being it from Portugal (me so proud). Anyway the guys that wrote the article got the info. wrong. I would like to work with them; have a bunch of "intel" on the company; the geezer (Renova's president) is a visionary ... pretty cool for an engineer.
Renova is a Portuguese brand :D. Most of their ads are in-house production; they used to work with Grey Home in Portugal, but since its CD moved to W+K (Amsterdam and now Portland) they said (on recent article about the Renova) they were planning to do a campaign with W+K this fall Autumm. By the way have u ever seen their black toilet paper? :D
I totally agree with Mr. Paul.
Men of the world, let's stop being politically correct. We are what we are. Simple in our tastes and needs ... ehehe
Oh my God ehehe ... starts with the best of the intentions and ... yep I kind of understand why in the end it triggers a bad reaction on the majority of the people outside the ad biz.
One campaign. One shot. Congrats Icaro (and Joso Roque). Curiosly I've met Icaro 3 years ago at Leo Burnett Lisbon and then TBWALisbon, before he moved to FCB Lisbon last year (he then moved back again to FCB S. Paulo). He's a young ambitious creative with great talent. Congrats again, 2005 will be his year. PS:: By the way, he won the Young Creatives 2005 in Brazil, therefore will be at Cannes this year.
:( I was going to post that new on A-rad ehehe ... Trevor Beattie, a real man of genius. Good luck!!
Excelent!!!! indeed ...
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