Apple Switch - Daniel Clowes (2002) :30 (USA)

by: Dabitch, Jun 10 2002 - 8:50pm

I have a friend who's a computer genius and he said you must have a Mac it's like a perfect robot pal.

I use it to scan my artwork and then color the artwork. I'm very fond of the flesh color which is 20 magenta 40 yellow there's no blue. You can change something from 93% blue to 94% blue. To a psychotic artist who cares about such things, it can make a world of difference.

Client: Apple
Ad agency: TBWA/Chiat/Day
Director: Errol Morris

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Dabitch

About the author

Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.

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