The insurance company Atava is now launching a different campaign for its home insurance.
- It's like Big Brother but times nine, says Fredrik Lundgren, CD at Starring who is behind the campaign.
Atava is Trygg-Hansa's online insurance company. This teaser was released online to announce the website and once there you'd find the concept.
People can queue up to move into the virtual house. The only requirement to have a chance at an apartment in "the building" is that you have a webcam.
There is room for nine tenants in the house. The visitors to the site decide who will be allowed to move in and who will be evicted. The campaign runs for four weeks. Those who fold out their home also have the chance to win prizes.
The tenants who moved in yesterday would certainly work in Big Brother as well. There was a glamor model, a clown, a magician, and a circus performer.
The idea of the campaign is for visitors to open their eyes to Atava's home insurance.
- The greatness of the Internet is to connect people wherever they are. Now we can bring home insurance back to the home.
Johan Sjöberg - projektledare, Fredrik Lundgren - Creative Director, Martin Ödman - copywriter, Henrik Frenne - Art Director, Marlene Hernbrand - produktionsledare, Arwid Thornström – Flash, Joel Blanco Berg – Flash, Andreas Andersson – Flash, Markus Lundkvist - Motion Director.
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