/** */ Sweden | Adland

Sweden

Bar chain "Shotluckan" proclaims themselves their own country to avoid 10 pm ban on alcohol sales

A Swedish bar-chain named, roughly translated, "The Shot spot" and with the motto "Life's too short to sip drinks" has procla

Introducing "parenthesis advertising" - the band Bye Bye Bicycle trolled Spotify to announce comeback

Indie band Bye Bye Bicycle needed to advertise the release of their new album and comeback... But they only had indie band budget.

Activision / Call of Duty “What if the Cold War ended differently?” print

During the Cold War, a Soviet invasion of the Nordic countries was never far away.
1 Comment

Amazon launches in Sweden - with a machine translated site full of dirty words

Amazon has just launched in Sweden, but the site is an embarrassing machine-translated mess.

Stick.se suggests fly swatter for Pence in topical ad

Clever topical ad to bring attention to Nordic pest control brand Stick.se

Clas Ohlson - Doll's daily adventures (2020) :30 (Sweden)

In his latest integrated campaign, Clas Ohlson - Swedish retail chain - encourages you to repair instead of throwing away.
1 Comment

Malin Nilsdotter - Princess Tuvstarr (2020)

Malin Nilsdotter creates jewelry with a clear nod to fantasy and fairytales, so it makes sense that her new commercial for her brand would be a modern

Mackmyra Whisky disputes advertising judgment by launching "Freedom Whiskey"

In Sweden, the advertising rules for alcohol are very strict.

Göteborg Energi : Lets keep it together campaign - OOH, Sweden

"The climate is changing, so should we"

"A Swedish raccoon" Covid-19 information mascot denied due to copyright infringement

The region of Skåne in Sweden wanted a cheeky mascot to remind people to wash their hands and created a Swedish racoon as a mascot.

Swedish hotel Stadt in Lidköping opens 67 pop-up restaurants due to Corona social distancing.

As a creative response in this crisis in order to still attract business, Stadt in Lidköping opens 67 pop-up restaurants.

Brämhults - "Reclaim February" abri bus poster (2020)

Did you know that in Sweden, sick-leave is the highest in February? Every year. Every single year. You'd think we'd learn, but nope.

Zalando - It’s what you do. Or don’t. (2020) :340 (Sweden)

In Zalando’s latest global streetwear campaign, created by the creative agency Acne, they pay an homage to the style’s ability to be the opposite of w

Volvo wants you to take a car selfie, for safety. #SelfieforSafety Wait, what?

You may think it's a little weird that Volvo is asking to see your selfies. but they actually do have a plan.
1 Comment

fintech app Anyfin attack loan sharks - in ad campaign that uses a spokesdolphin

I mean, IF you're gonna be a hyped Fintech app, why not pun around with fishy things, loansharks and dolphins?

Drink and Bike! – Carlsberg Sweden targets road cyclists in latest ad campaign

Because boozy bikers is all we need. :)

Göteborgs-Posten newspaper has Swedes putting themselves up on display to experience prejudice firsthand

Anewspaper deliveres news, but that's not the only job of a journalist.

Top creatives of Sweden join forces to open new shop: JR. Agency

A new Swedish creative shop, JR. Agency, opens for business. JR.

Lust for fonts: introducing Brickton

Brickton might seem dominating with it’s bold characters and pointy serifs.

The ad posters that mobilised 75,000 Swedes against wage earners’ funds in 1983

It has now been 36 years since the first massive demonstration against "Löntagarfonder" took place the very same day as the Swedish Parliam

Telenor - "That's not real" / Telenor takes a stand for screen-time (2019) :60 (Sweden)

Swedish Telco Telenor takes a stand for screen-time There’s plenty of prejudice surrounding the screen time we spend each day.

Resumé : "Ad writer accuses Nike of plagiarism"

Resumé Magazine, the "Campaign" of Sweden if you will, found Kidsleepy's rant about Nike's "Dream Crazy" campaign and re

Street Art inspired ads announce new feature in Sweden's iconic cashmachines

Street art in advertising is not new. But it rarely has any real connection with the product.

Ad agency "hijacks" national alarm system to signal time for coffee break. Swedish Civil Contingencies Agency is upset.

Last week in Sweden, Åkestam & Holst and their client Pressbyrån "hijacked" the alarm signal system, "Viktigt meddelande till allmä
1 Comment

Channel 4 in Sweden refuses political party ad that promotes "Swexit" before EU elections

Just as we learn that Facebook refuses to allow the Christian Democrats to air their campaign ad, we now hear that TV4 refuses to air Alternative For
1 Comment

Facebook refuses Christian Democrat's election ad, because she is seen hunting in it.

Ella Bohlin is a candidate for the European Parliament from the Christian Democrat party in Sweden.

Greta Thunberg declines titanium advertising award for her "Fridays for Future"

Greta Thunberg declined the titanium award in Sweden's advertising award show.

Untold stories of the Sami people: "Between two worlds" photographed by Joel Marklund

Being a pro photographer from Sweden, Joel Marklund has always been fascinated by the #Sami people: a community that have inhabited the local lands of

Alex Schulman posts "At last!" on an image of burning Notre Dame, his sponsor Mat.se bears the brunt of it

The danger in sponsoring influencers' social media has always been the same as sponsoring a celebrity, they may mouth off and say something stupi
6 Comments
Åhléns, ha det fint, nattning

Åhléns new ad in Sweden, showing a father reading Pippi Longstocking in Dari, gets backlash on social media

Åhléns has released a short video on their social media and selected TV-slots where man reads Astrid Lindgrens classic Pippi Longstocking book for his

Neste introduces sustainable Zero Vacation as part of its Zero Island project in Sweden

How to make domestic tourism great again? Turn an entire island into a sustainable staycation!
13 Comments
Jenny Nyströms "tomten"

Skärmfri™ - The lamp that tells you when you’re done surfing.

Skärmfri™ (Screenfree) is a smart new lamp that tells you when it’s time to take a break from your phone, laptop or tablet.
3 Comments

@Sweden on Twitter shuts down after seven years of being curated by random Swedes

After seven years, @sweden the twitter account will tweet for the last time on September 30.

IKEA applauds the GDPR in a contextual print ad

Audi "Backseat driver" (2018) 1:47 (Sweden)

Herbal Essences - Changes / Jazmin (2017) :30 (Sweden)

Herbal Essences - Changes / Jesse (2017) :30 (Sweden)

Herbal Essences - Changes / Brianna (2017) :30 (Sweden)

Herbal Essences - Changes / Trin (2017) :30 (Sweden)

1 Comment

Västtrafik "Bus Words" (2017) :45 (Sweden)

Expekt - Tennis bet / Heat is on (2016) :30 (Sweden)

2 Comments
1 Comment

Zlatan Shows Attitude for New Limited Edition T-shirt Line

When it comes to Attitude, there’s really only one suitable messenger - Zlatan Ibrahimovic.

Volvo "The Get Away Car" (2017) 2:51 (Sweden)

IKEA "retail therapy" (2016) 1:22 (Sweden)

MishCatt “Another Dimension” (2016) music video

E ON "Solar Christmas Experience" (2016) 1:30 (Sweden)

SAS "Moviestar" (2016) :20 (Sweden)

SAS "Bizcation" (2016) :20 (Sweden)

SAS "City Church Bells" (2016) :45 (Sweden)

SAS "Big Bike Ride" (2016) 1:30 (Sweden)

Hemköp's prices are the same online as they are offline

iZettle - Big things start small (2016) :30 (Sweden)

“Big things start small' is the basic premise that’s dramatized in the TVC, where a barber runs a super tiny salon that specializes in voluminous

Reebok wants you to stop using the wrong shoes at the gym

IKEA in collaboration with ACNE release the all new 2017 IKEA digital catalogue, and you’ll read it wherever you want to.

From a user perspective, the new app offers a much more inspiring and intense feeling of content.

Ikea "let's relax" (2016) 1:35 (Sweden)

A-Z - The Inner Voice (2016) 1:50 (Sweden)

Samsung "Virtual motivation" (2016) 3:40 (Sweden)

Audi "the 3D audio song" (2016) 1:29 (Sweden)

Vimla - Make a difference short (2016) :15 (Sweden)

Vimla - Dance for a difference! (2016) :20 (Sweden)

Vimla - Call For Difference! (2016) :40 (Sweden)

Pages

Subscribe to Sweden