Juice salon, India, uses creative escalator advertising

Finally! I can't even recall how many emails we've gotten from people who sell the "new" media space of escalator advertising (meh, I did some in -94, get with the times, it ain't *new*) where they show off super annoying handrails simply decorated with brand-logos on them or something equally boring. But here Rediffusion DY&R in Mumbai, India finally does something creative with advertising on an escalator, using it to show a man with different haircuts for Juice Salon. Ten points!

Juice Salon Escalator ad in action

As you can see from the above video, people sure as heck noticed the ad campaign. It's quite funny.

previously: Stabilo Giant marker highlighter on escalator ad

Executive Creative Directors: Sagar Mahabaleshwarkar, Ramanuj Shastry, Ashutosh Karkhanis
Copywriter: Mayuresh Wagle
Art Director: Siddhesh Khatavkar