IKEA in collaboration with ACNE release the all new 2017 IKEA digital catalogue, and you’ll read it wherever you want to.

by: Adland, Aug 26 2016 - 9:01am

From a user perspective, the new app offers a much more inspiring and intense feeling of content. The app isn’t just a digital version of the catalog. It’s a digital native enhancement of the catalogue.

IKEA have partnered up with creative agency ACNE to redesign the world's most precious home furnishing publication, the IKEA Catalogue, in an all new digital format. The biggest news? Anywhere accessibility.

The catalogue, this year focusing on life in and around the kitchen, was first published in 1951 and has since then inspired people by showing beautiful and affordable products and homes. It’s been available in an online format for some time, but not quite like this.

For 2017, the IKEA catalogue is tailored specifically to provide a user friendly experience and is accessible on mobile, tablet, desktop and, soon to come, Apple TV app. While at the same time being fully optimised for 69 localised market versions.

“We developed the idea to create a digital catalogue to be made for one reason only; great expectations on treating an enormous amount of content with the utmost care, yet simple for anyone to use, regardless of what device you’re on” Maria Berge, Project Leader, IKEA

Implemented as an app format, it also comes with a fresh look and feel, vibrant colors, simple navigation and strong visuals. Moving the online catalogue away from being a PDFlookalike of the physical counterpart and letting it become its own experience.

“The IKEA catalogue is the largest publication in the world. Our mission was to move from an app with static content and towards a new type of digital experience. We wanted to build a platform where we could do justice to all the fantastic content. Bigger images, better typography and a lot of moving content – ACNE & IKEA produced over 40 unique content films for the digital catalogue.” Johan Holmgren, Creative Director, ACNE

Richer, deeper, fuller content

The new app is easier to navigate and has a more intuitive menu. It also features more material and several ways to get a real life feeling of the home furnishing solutions. Another thrilling part of the new app is the possibility to look at IKEA products in an AR (augmented reality) mode. This makes it possible to virtually place IKEA products in your own home and see how they will look.

Apple TV

New for this year is the Apple TV version, which is a manifestation of our goal to turn the catalogue into an experience of its own and will be released globally end of September.

Credits

Client: IKEA

Agency: ACNE

Creative Director: Johan Holmgren