Stockholm City Mission "You'll never wear that again" (2013) 2:30 (Sweden)

fashion goes out of style. And yet you still have all that stuff in your closet. Why not donate it to those in need?

DDB Stockholm created this digital initiative for Stockholm City Mission called You'll never wear that again which sounds like a follow up to You didn't build that.

Basically the app uses your old Facebook photos to determine what you(or your freinds) no longer wear and then you go from there. Like the idea a lot. But I don't like adding apps to my Facebook page, so I'm posting the case study in stead.

Nice job, dudes.

DDB Stockholm
Magnus Jakobsson – Creative Director
Fredrik Simonsson – Creative Director
Joel Ekstrand – Art Director
Nick Christiansen – Copywriter
Jenny Kaiser – Business Director
Katarina Bäcklund – Account Manager
Carl Nordling – Digital Producer
Koji Wakayama – Senior Web Devolper
Robin Karlsson – Digital Designer
Linus Östberg – Designer
Linnéa Lofjord – Design Director
Leif Blondell – Graphic Designer
Anna Hellenberg – Print buyer
Motion Graphics Artist – Eskil Lundberg

PR
Madelene Eriksson – Account Director - Rippler
Simon Strand – PR Consult

United Minds
Paul Alarcón – Creative Director, United Minds
Sara Eriksson – Analysist, United Minds

Film
Otto G Skondras – Photographer
Plitch Production – Casefilm Musi