Everything looks cooler in super-slow-mo. Even the drowning of a fly, which the super explains is "even the tiniest detail" you can view on cable HD tv.
The super ends with : Large in even the smallest details. (paraphrased)
Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.