Created by The Community, this 60-second spot, “First to Real Time,” opens with a montage of individuals and objects associated with speed, ranging from runners and jockeys to racecars and train wheels. The narration addresses our world’s fixation with speed and how, the faster it goes, the faster we need to make it go. This outlook has driven innovation after innovation for centuries, culminating in “the era of real-time” with the launch of the new Verizon 5G Ultra Wideband. Now that Verizon has introduced this new technology, available on the Samsung Galaxy S10 5G, users can be “first to share in real-time,” capturing moments that matter, playing console-quality multiplayer games on the go, and experiencing AR that feels like reality. The spot ends by saying “5G will change everything. It is now in your hands.” The campaign underscores how 5G will change everything, fostering a more connected world and cementing Verizon’s position at the forefront of the next technological revolution.
Agency: the community
Founder & Chief Creative Officer: Joaquín Mollá
Executive Creative Director: Graham McCann
Creative Director: Raphael Franzini
Creative Director: Matt Denyer
Associate Creative Director: Martin Stuart
Art Director: David Segura
Art Director: David Egan
VP, Integrated Production: Laurie Malaga
Sr. Director, Group Executive Producer: Ramon Nunez
Senior Producer: Robert Hannau
Producer: Lucia Riquelme
Producer: Jennifer Malki
Assistant Producer: Adriana Loayza
Senior Designer: Robert Herzfeld
Head of Strategy: Julie Liss
Group Connections Director: Billy Boulia
Senior Content Strategist: Dee Nuncio
President: Luis Montero
VP, Managing Director: Ana Bermudez
Senior Account Director: Gabriela Benitez
Account Supervisor: Sarah Silberstein
Account Supervisor: Blake Eisenberg
Account Coordinator: Catarina Daltro
Senior Project Manager: Catrina Cosculluela
Project Manager: Justine Defillippi
Director of Business Affairs: Natalie Greenman
Senior Business Affairs: Priscila Hourihan
PRETTYBIRD
Executive Producer: Suzanne Hargrove
Director: Max Malkin
Line Producer: Matt Wersinger
Head of Production: Rika Osenberg
Production Supervisor: Thuy Vu
EXILE - Editorial
Executive Producer: CL Weaver
Producer: Dale Nicholls
Editor: Shane Reid
Assistant Editor: Ersin Dogruer
MPC – Finishing, VFX & Color
MD: Angela Lupo
Producer: Anna Kravtsov
Creative Director: Tom McCullough
Colorist: Mark Gethin
VFX Set Supervisors: Michael Gregory, Oliver Caiden
JSM – Music
Chief Creative Officer: Joel Simon
Executive Producer: Jeff Fiorello
Producer: Norman Felker
LIME STUDIOS – Audio / Sound Design
Executive Producer: Susie Boyahan
Engineer: Mark Meyuhas
Assistant Engineer: Peter Lapinksi
CLIENT INFORMATION
Brand: Verizon
EVP, Chief Marketing Officer: Diego Scotti
SVP, Chief Creative Officer: Andrew McKechnie
VP, Brand Creative: Dave Bowen
Director of Brand Marketing: Andrew Shafer
Creative Strategy Manager: Remy Wainfeld
Digital Marketing Manager: Marc Kelly
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