Rhino CD Vico Sharabani recently collaborated with director Jason Smith of Industry on an elegant new :30 for Mazda via Doner, Detroit. Sharabani supervised the planning, shoot and post work for all VFX, with a special focus on a detailed pre-vis to streamline the spot's creation as much as possible.
The setting of What's Inside is a high-tech garage where a MAZDA3 is partially deconstructed then seamlessly reassembled into a MAZDA5. As the crew of mechanics and machines finish their job, the vehicle is boarded by a family who drives the new MAZDA5 out of frame. While the spot appears to be totally live action, it is really a seamless mix of CG and in-camera footage blended to show off both the interior and exterior of Mazda5.

This PSA is making waves in Canada as part of a new campaign to demand action from Canada’s Prime Minister at the United Nations Climate Change Summit in Copenhagen. I hate to say that kids joining en masse in demonstrations reminds me of the punk-soundtracked ad for KPA Pension stop talking, but there you go, it does. Not surprising that the same thought forms the base-idea for two ads, after all there is an old saying that we only borrow the earth from our children.

More pink ribbon campaigning - October is the month for it. This ad showing a couple at the cinema has some fondling that is not what you think. Or maybe it is. This PSA is signed Rethink Breast Cancer and promotes "Breast Fest"

Courier turns city streets into a eight-bit pixellated street fighter game, where jump ups gets points.

Ad agency Zig explains;

“By encouraging listeners to ‘Give your radio a reason to live’, we are not only emphasizing the fresh sound and energy of Virgin Radio 999, but also addressing recent debate over whether traditional commercial media still has a place in the world,” said Rebecca Shropshire, Director of Branding & Communication for Astral Media Radio, Inc. “Virgin Radio offers listeners a reason not to turn away from radio in favour of other options, because we are breathing new life into the medium.”

Concerto, Vancouver riddles us for BMW. There are 80 BMW logos in this ad, one is not quite right.

Venture communications Toronto did a spot where everyone blends in, except the people wearing Athletes World - kind of like in that Chinese "Don't Ignore me" - Unicef ad campaign

Cars are expensive to fuel, cleverly illustrated by these double-gauges created by Rao Barrett and Welsh, Toronto. Don't drive. Use public transit.

Ikea and Zig Toronto are being mighty productive for Ikea recently, here's some of their work shilling the PAX closet range.

Zig Toronto sell the Ikea Pax series of closets by showing them to be girls heaven - or "the jane zone" - or equal to greased mens loved garages. Directed by Scott Vincent at hungry man.

Je regrette, mais... as you adgrunts know my French totally sucks, but not so bad I can't see what they've done here with the headlines. Perfect: "Turns grilled cheese sandwiches into croque-monsieurs" in English becomes "Transforme les patates pilées en pommes purée". You don't need to know the language well to see that they have the exact same tone of voice in those lines.

Link to larger French version

Zig, Toronto are having fun with their latest Ikea campaign.

The unique print advertising appears in authoritative home magazines, where the headline “So comfortable, you’ll need shorter bedtime stories” is brought to life through the insertion of a book of extremely shortened versions of popular bedtime stories, written and hand-illustrated with the same care that goes into a real children’s book. To emphasize the coziness of IKEA mattresses, the stories do not mince words – the IKEA version of The Tortoise and the Hare reads “One day, a tortoise raced a hare. He won. The End.”

It seems that wearing Scarlet Lingerie is so hot that firemen come running. From Rethink Communications, Vancouver.

We have found the end of the rainbow! It's TBWA Vancouver that had the great idea to post a Super 7 jackpot billboard right underneath it. ;)

Wax, Calgary has had some fun making unexpected twists to classic situations. My fave might be the zombie hidden in the russian doll. Not a Zombie? OK, you explain what the heck that is then. I just watched way to many George A. Romero movies in a row to not think "zombie" about pretty much anything. Even the Barber shop one seems like there's a zombie in it somewhere to me. Hmm, maybe they'll show zombie movies - if so count me in. ;) Six more executions inside folks.

Rethink, Vancouver drive like mad men. But hey, that's alright because Wagstaffe Autobody is like the ctrl-z of car-dents.

Hot Tomali, Vancouver strike again - posters for Pardons Direct Inc.

Evr notcie taht a fwe tyops aer stil qite legibel aynwya? Still, frustrating as hell, right? Lysdexlia sucks. Print execution via Hot Tamali, Vancouver.

Ad agency, Zig Toronto. I don't get it, so I guess I'm neither Canadian, nor a man. Oh wait, that's totally correct.