The Weather Network - Calgary (2010) Canada

glossy's picture
Posted by glossy on 9. September 2010 - 15:52

The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.

The Weather Network - Winnipeg - (2010) Canada

glossy's picture
Posted by glossy on 9. September 2010 - 15:52

The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.

SportChek - Helmet - Grease / (2010)

dabitch's picture
Posted by dabitch on 30. August 2010 - 17:03

Another strange ad for SportChek via Bos, Toronto & directed by OPC’s Brian Lee Hughes. You're a horrible woman. Yes indeed.

Fashion Intervention - Beachin' - Ontario, Canada

TheeAndyMan's picture
Posted by TheeAndyMan on 17. August 2010 - 20:32

Beachin'; A clothing store that used to mainly cater to male and female skaters. Lately they have regrouped and they've been targeting older females as well (who isn't?). Well, it's back to school time and mom has been busy buying only for herself and forgetting about the kids. Dad calls for a "Fashion Intervention"

Writer: Andy Keating
Producer: Andy Keating

Preventable - You're Probably Not Expecting a Child to Run Out On the Road (2010)

dabitch's picture
Posted by dabitch on 15. August 2010 - 6:57

Radio Presentation for Wide Mouth Media, Saskatchewan, Canada

TheeAndyMan's picture
Posted by TheeAndyMan on 4. August 2010 - 2:21

Sorry, flash is not available.

What do you do when the agency you've been doing some work for says their radio work is drying up. You put a tool in their hands to help them sell radio. Using bits and pieces of some work you have done for them (they also sent work created by others)

The presentation concept and production by: Andy Keating.
Writer of the ads within the presentation: Baron Rackow
Ads number 1, 2, 3, 4 and 6 within the presentation produced by; Andy Keating
Agency: Wide Mouth Media

Caution

DDB Canada's picture
Posted by DDB Canada on 3. August 2010 - 22:05

Even a short trip to the United States can become very expensive if you require medical attention and don’t have travel insurance coverage. These reflective billboards were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling.

A few words from the creative:

While Canadians travel within the US, they are without the benefit of our government health care coverage. We created this billboard as a warning and last minute reminder to purchase travel insurance before entering the US.

The Canadian Tourism Commission (CTC) - Twitter-Based Murals

The storescapes harness the power of Twitter and bring to the street what is being said and uploaded about Canada. This conversation is powered by real people and is happening in real time.
In appearance, the art direction evokes an online cloud. Images and tweets of Canada appear across the vinyl and this is mimicked on the digital part of the screen, which is interactive. The consumer who engages the screen can touch images and read the associated tweet.

A few words from the creative:

Blue Cross - Seconds to apply / Stairs / Bike Path

The creatives explain;

We wanted to give viewers the sense that an accident can happen anywhere, at any time. We tried to pick locations where an accident waiting to happen was evident. At that moment it might not be your life flashing before your eyes. More likely it’s the realization that you should have got insurance.

Hyundai - Baby’s Name - (2010)

dabitch's picture
Posted by dabitch on 18. June 2010 - 15:02

The latest from Innocean for Hyundai and its official sponsorship of the 2010 FIFA World Cup is all about loyalty. Speaking of, I bet the missus here is going to DTMFA.

Hyundai - Die Hard

dabitch's picture
Posted by dabitch on 18. June 2010 - 14:57

The latest from Innocean for Hyundai and its official sponsorship of the 2010 FIFA World Cup is all about loyalty. To the bitter end.

SportChek -Running Shoes - (2010) :15 (Canada)

dabitch's picture
Posted by dabitch on 17. June 2010 - 14:44

Ha! This girl does a fabulous freakout over a bug of some sort.

SportChek - Bike - (2010) :15 (Canada)

dabitch's picture
Posted by dabitch on 17. June 2010 - 14:40

Ladies and gentlemen, I give you the innuendo-queen of the universe! That quip is going to give me nightmares.

SportChek - Golf - (2010) :15 (Canada)

dabitch's picture
Posted by dabitch on 17. June 2010 - 14:38

They're trapped in the unforgiving hot sandtrap.

AdBands 6 - Sorry (Rock star)

This poor poor creative wakes up one morning to find that he's jammed in his bed between lots of scantily clad ladies. He proceeds to wash his face, only to gain makeup. He sullenly walks to work in ass-showing leather chaps. This is what happens when you're a rock star!

Every year, for the past five years, the Toronto advertising community puts on AdBands – yep, a night of music featuring bands made up of people in advertising. Imagine that – people in advertising behaving like rock stars (cough). To promote AdBands 6, being held Thursday, June 17th, john st. and Radke Films director Craig Brownrigg made this hilarious spot.
All proceeds from AdBands 6 go to The Tennyson Quance Foundation for Autism.

Diamond Bling & 22-karat Gold Billboard

Diamond Billboard
Gold Billboard

Diamond Billboard:
Vancouver’s Rethink glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.

Gold Billboard:
Vancouver’s Rethink wrapped a billboard in 22 k gold to promote Science World’s Treasure! exhibit, and to dramatize this fact: 2 oz of gold can be hammered so thin it covers 200 square feet.

Sapporo - Legendary Biru

dabitch's picture
Posted by dabitch on 7. June 2010 - 10:51

Perhaps a little inspired by the journey from hell to heaven in the Standard Hotel, Sapporo travels from the deep roots of tradition, harnessing the power of mythological dragons to heat their beer, and up to the modern neon-lit Tokyo. The visual feast is set to the catchy sound of drums.

Via Dentsu Canada, Sons and Daughters and Crush partnered to create a lavish journey though Japan’s rich cultural heritage that reveals the brewing process behind Sapporo beer.
Co-directed by Mark Zibert (Sons and Daughters) and Gary Thomas (Crush), the beautifully detailed two min film was shot on location over a month in Guangzhou, China.

Adidas - Star Wars Cantina 2010

In the Star Wars cantina scene, we see David Beckham, Daft Punk, Snoop Dogg being badass as is his thang, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, and DJ Neil Armstrong - among your usual suspects.

Then the tagline: Celebrate originality. Aaaarrrgh.

Cialis - Evenings are my favorite time of day - (2010) :30

Evenings are her favorite time of day.

Cialis - Afternoons are my favorite time of day - (2010) :30

Ode to the afternoon.

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