The Star Wars Identities Exhibit will travel from Montreal to Edmonton Canada, and open in Montreal on April 19th.

You can learn more at http://www.starwarsidentities.com/

Next week is Brain Awareness Week. To raise awareness, and much needed funds for research, Rethink and the Alzheimer Society of British Columbia have launched this beautiful PSA, “Brain Scan”.

It’s directed by Untitled Films‘ Steve Gordon, edited by Rooster’s Christina Humphries and animated by Hatch Studios.

A mirrored ceiling ad for rapid transit trains to give follicly challenged commuters a panoramic view of their comb overs. The average Canadian takes 26 minutes to commute to work so that's plenty of time to look overhead and consider a receding hairline.

Forehead looking more like a fivehead? Panorama Hair has your solution. The Vancouver-based company has been helping restore the confidence and hairlines of their 15,000 clients since 1969.

This campaign is for the Government of Canada, intended to raise awareness of the many ways caregivers (professionals, friends, or even family) can coerce elderly people to give them money. The ads are currently running online in Canadian national mainstream media.

I love the sarcasm here. I love that the long-running sentences manages to pack in both American and European stereotypes with tongue firmly planted in cheek, while name-dropping drool-worthy designer items carefully painting a picture in your mind that corresponds to what's described. I love that the response to a photo-agency brief is a campaign without photos. I love that the Globe and Mail did a special report on this campaign.

Happy Valentines Day from Wurst! Yes, the sausage goes in the open bun. Do you need more instructions? You can add condiments of your choosing.

Opening on a lone male figure, Ben Shirinian’s two-minute film pulls its viewer into the world of dancer Guillaume Côté as he loses himself to his movement in an undefined, mysterious space. Combining live action with subtle visual effects, Lost in Motion encapsulates the precision and technique of the dance to beautiful effect, exposing the strength and athleticism behind it.

Little-known New Brunswick island Grand Manan has become the star of a heart-warming new campaign for the MARS® brand aimed at bringing together local residents. A fishing community one and a half hour’s sail from the mainland, last year the island got what every small Canadian town dreams of – its own ice hockey rink. And this winter the makers of MARS® partnered with Hockey Canada to lend a helping hand by adding in a heated mezzanine, keeping out the cold for spectators cheering on their players who could now have the chance to become the future Sidney Crosbys of the game.

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Little-known New Brunswick island Grand Manan has become the star of a heart-warming new campaign for the MARS® brand aimed at bringing together local residents. A fishing community one and a half hour’s sail from the mainland, last year the island got what every small Canadian town dreams of – its own ice hockey rink. And this winter the makers of MARS® partnered with Hockey Canada to lend a helping hand by adding in a heated mezzanine, keeping out the cold for spectators cheering on their players who could now have the chance to become the future Sidney Crosbys of the game.

Budweiser told two Port Credit, Ontario teams that they were shooting a documentary about rec league hockey.

They fibbed.

This ad airs during the Super Bowl in Canada.

A backwards journey through the hardships that this man had to conquer before conquering the race itself. He is unstoppable.

"We're seeing a shift in consumer habits. Everything is moving toward cat videos"

To stay on top of the ever-changing advertising landscape, john st. has opened the world's first cat video division. With production, filming and seeding all in-house. Ask yourself, what can cat videos do for your business?

Hehe, John St this is almost as funny as that birthday case study you did. Do you do ads too? I bet they're great.

Here's what baffles me about the women-give-their-man-their-purse-scenario so often seen in ads. I've never seen this. It must happen, since so many ads seem to find it a recognisable 'thing'. But how on earth can the woman shop without her wallet, which she presumably keeps in her purse? That's what they're for, right? Purses, I mean. I totally missed this hand-your-man-the-purse memo. Will I be stripped of my woman-rank now? Ssssh, don't tell them.

In this PSA promoting TLC (which stands for Touch, Look, Check not titty ..), for women to check themselves for signs of breast cancer the usual dry Doctor and/or women demonstrating the how-to have been replaced by hot shirtless men. There's an app called "your man reminder" featuring a cute shirtless guy of your choice that can help remind you to keep checking those tatas. I was going to go on a rant about eye-candy in ads being equally obnoxious whether they be men or women, but then the boys including the Doctor starting dancing at the end and I broke down in a giggle attack. I'm sorry hun, did you say something? I swear I was listening.

The city is overrun by zombies! Run for your lives! Oh wait, they were just people in need of a little yoga.

Belly button lint makes great kindling.

"Working with Science World is a great opportunity creatively", says Nicolas Quintal, Creative Director, Rethink, Vancouver. "As we are communicating to parents with kids we are able to have fun with the message and bring to life a lot of fun facts."

Ever wonder where they come up with all these facts? The team at Rethink finds most of them online and then submits them to Science World to weed out the urban myths from the truths. Some little known knowledge from past ads in the campaign include:
Your body contains enough carbon to fill 9,000 pencils.
Most lipstick contains fish scales.
Tigers will use a litter box.
A sneeze can travel 12 feet and hover for three hours.

From the people who brought you last year's innovative 3D illusion "Pavement Patty", Preventable, along with their AOR Wasserman + Partners and The Media Merchants, has launched another unique preventable injury initiative in time for back to school. As parents and students gear up for back to school, Preventable, together with the BCAA Road Safety Foundation, the City of Surrey and City of Burnaby, is setting up a mobile digital billboard at select schools that will photograph speeding cars and post their photos on the billboard with the message "Before you rush through here, have a word with yourself."

Canadian women's retailer, SMARTSET has just launched a multi-media campaign to reposition their brand to fashion-conscious young women.
Throughout 2011/2012, customers will see a fresher and more stylish SMARTSET positioned as the everyday girls' boutique. SMARTSET partnered with top Canadian creative, strategic and retail talents BOS Advertising, CHEMISTRY Branding, LODA Retail Design and VISION CRITICAL Research, who collectively developed SMARTSET's new positioning, store design and communication.

Bos has just launched a multi-media campaign to reposition Canadian women’s retailer SMARTSET. Both the agency's Toronto and Montreal offices worked on the campaign that features the tagline "for all the living you do in-between". The campaign aims to remind their target, women in their late 20s, that it isn’t just the big occasions that matter, it’s all those smaller moments that happen along the way that are worth celebrating.