"I like the fact that he's somewhat so precious, so snobby. Like an old Beverly Hills thing." said Martin Beauvais, executive creative director at Zig, on the man in the toupee
The print campaign for New York Fries, which is appearing in Chatelaine, Hello, People, Flare and Style at Home. The tagline: "Real Fries in a Fake World." I've never heard of fake fries, but I guess they have everything over there in North America, even fake fries.
There’s a distorted perception about eating disorders. People don’t choose to have them, eating disorders are one the deadliest of all mental illnesses,” says Cindy Dobbe, president and co-founder, The Looking Glass Foundation. “The objective of this campaign is to educate the public and lessen the stigma attached to a very real and life-threatening disease.”
“To articulate the severity of eating disorders, the campaign’s strategy and tagline profess, “Not every suicide note looks like a suicide note.” Our intention is to illustrate that seemingly innocent signs are actually clues that a loved one may unknowingly be on a path towards self-harm,” says Daryl Gardiner, associate creative director, DDB Canada. “The campaign’s tone reflects both the seriousness of this disease and optimism for those afflicted, and leaves viewers with a positive message of hope.”
Full release here
Rethink Vancouver created this little "performance art" stunt for Stihl professional chainsaws:
First they put a coupon and an actual chainsaw on a billboard.
After a few of weeks a guy showed up one morning, cut out the giant coupon with the chainsaw, and left with it. The board then stayed up with a big hole in it.
I'm a big fan of Zombie movies, and a fan of musicals. Someone has heard my prayer - and the poster campaign created by Saatchi & Saatchi, Toronto for "Evil Dead the musical" isn't half bad either. Homaging Les Mis, Mama Mia and Hairspray the tagline is "like the musicals you love, only evil". Someone get me a ticket stat!
Dan Bergeron (aka fauxreel) has been very busy this past month plastering Canada with 324 seven-foot-tall Vespa Squareheads wheatpastes to promote the new Vespa S in Montreal, Ottawa, Toronto, Calgary and Vancouver.
Vespa's aren’t just scooters, they’re a fashion statement, an extension of the rider. This is particularly true of the Vespa S re-issue. It's square headlight and mirrors may seem like subtle differences to some but to those who know, it makes the S, and the people who ride them, a breed unto their own. It’s cool, it’s retro, and so are the people that ride them.
- Glen Hunt, Creative Director, Dentsu Canada.
Sally's Busy Day gets better once her co-worker tells her the trick to put out wrists on fire.
Instead of showing typical models in the ubiquitous little black dress, zig took a bold approach by featuring a diverse set of women in their unexpected little black dresses. The goal of the campaign was to reposition Degree for Women as a feminine and up-to-date brand for young women (18-24) and launch new Degree Ultra Clear - an antiperspirant designed to avoid white marks on clothes. Both the unique approach and striking photography are getting these ads noticed and helping to change the way the target thinks about the brand. The three newspaper ads (Amish, Suri, Nun) ran initially in Metro Newspaper and the Toronto Star. See them inside.
Neil French, roving creative consultant & world famous wordsmith is at it again, he has sent this little clip around from that infamous night in Toronto, hoping to stir some chatter around the worldpressawards he has created.
The world press awards are all about print, you can read more about it here AdAge.
Meanwhile, all adgrunts and random surfers, just read more to see the Quicktime movie.
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1 day 21 hours ago
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3 days 16 hours ago
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