"I like the fact that he's somewhat so precious, so snobby. Like an old Beverly Hills thing." said Martin Beauvais, executive creative director at Zig, on the man in the toupee

The print campaign for New York Fries, which is appearing in Chatelaine, Hello, People, Flare and Style at Home. The tagline: "Real Fries in a Fake World." I've never heard of fake fries, but I guess they have everything over there in North America, even fake fries.

Agency: Zig, Toronto

Starring popper Robert Muraine from 'So you think you can dance'

There’s a distorted perception about eating disorders. People don’t choose to have them, eating disorders are one the deadliest of all mental illnesses,” says Cindy Dobbe, president and co-founder, The Looking Glass Foundation. “The objective of this campaign is to educate the public and lessen the stigma attached to a very real and life-threatening disease.”

“To articulate the severity of eating disorders, the campaign’s strategy and tagline profess, “Not every suicide note looks like a suicide note.” Our intention is to illustrate that seemingly innocent signs are actually clues that a loved one may unknowingly be on a path towards self-harm,” says Daryl Gardiner, associate creative director, DDB Canada. “The campaign’s tone reflects both the seriousness of this disease and optimism for those afflicted, and leaves viewers with a positive message of hope.”
Full release here

Ahem. It might the heat that's getting me a touch randy, but these images strike me as a little perverse. It's like the fruit is fornicating with itself. That's it, I'm hitting a cold shower. I see perverse fruits!

Rethink Vancouver created this little "performance art" stunt for Stihl professional chainsaws:
First they put a coupon and an actual chainsaw on a billboard.

After a few of weeks a guy showed up one morning, cut out the giant coupon with the chainsaw, and left with it. The board then stayed up with a big hole in it.

I'm a big fan of Zombie movies, and a fan of musicals. Someone has heard my prayer - and the poster campaign created by Saatchi & Saatchi, Toronto for "Evil Dead the musical" isn't half bad either. Homaging Les Mis, Mama Mia and Hairspray the tagline is "like the musicals you love, only evil". Someone get me a ticket stat!

Kudos;

Dan Bergeron (aka fauxreel) has been very busy this past month plastering Canada with 324 seven-foot-tall Vespa Squareheads wheatpastes to promote the new Vespa S in Montreal, Ottawa, Toronto, Calgary and Vancouver.

Vespa's aren’t just scooters, they’re a fashion statement, an extension of the rider. This is particularly true of the Vespa S re-issue. It's square headlight and mirrors may seem like subtle differences to some but to those who know, it makes the S, and the people who ride them, a breed unto their own. It’s cool, it’s retro, and so are the people that ride them.
- Glen Hunt, Creative Director, Dentsu Canada.

How strong is your hair? This series of ads from Grey Canada for Pantene have been running in Canada and the UK. When run in newspapers, the ads were placed on consecutive pages. Read more to see larger versions of the ads.

Grey Canada, Toronto brings us this hot ad. Teeheehee. Oh wait, there's more inside - it's kind of a Badlander.

So what's going on here and what does it have to do with a cup of joe? Hmm? Leave it to Bleublancrouge Montreal, Canada to make a connection between really sharp stuff and BK Joe. Please note, this is spec work

Seriously cute way of using a tri-action billboards changing ways done here by ad Agency Bleublancrouge, Montreal, Canada.

Dressing up a guitar player's best friend in Xmas gard makes a campaign. Ok, it's kind of sweet, I'll give them that.

ACLC in Toronto had the challenge of creating print ads for something people don't usually like to talk about, pre-planning their funeral. Here's the solution to the brief they were given:

The folks at zig have sent in their recent newspaper work for Greenpeace. Art Director Allan Mah and Copywriter Andrew Bradley teamed up with Photograher Michael Graf of Graf Studios Inc in Toronto to create these ads that began running last month in Now Magazine.

Sally's Busy Day gets better once her co-worker tells her the trick to put out wrists on fire.

Instead of showing typical models in the ubiquitous little black dress, zig took a bold approach by featuring a diverse set of women in their unexpected little black dresses. The goal of the campaign was to reposition Degree for Women as a feminine and up-to-date brand for young women (18-24) and launch new Degree Ultra Clear - an antiperspirant designed to avoid white marks on clothes. Both the unique approach and striking photography are getting these ads noticed and helping to change the way the target thinks about the brand. The three newspaper ads (Amish, Suri, Nun) ran initially in Metro Newspaper and the Toronto Star. See them inside.

She transforms from ordinary to supermodel with the help of light, makeup, styling and a lot of photoshop.

Neil French, roving creative consultant & world famous wordsmith is at it again, he has sent this little clip around from that infamous night in Toronto, hoping to stir some chatter around the worldpressawards he has created.

The world press awards are all about print, you can read more about it here AdAge.

Meanwhile, all adgrunts and random surfers, just read more to see the Quicktime movie.

Here are some of the Coors Light ads that are on billboards and bus shelters in London, Ontario, Canada. There are at least a couple more in the ad series. These are the ones I was able to photograph.

(images inside)